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India's First Ebook Reader, Pi, Launched

Retail portal has launched its reading device Pi, that also supports most Indian languages with digital rights management.

One lakh digital books are available to Pi owners from The company plans to add more books over a period of time. Pi gives users the option to upload their own content from a PC or any other device via USB. is also in advance talks with a number of newspaper publications to provide subscription based access to large number of newspaper content to its consumers.

The Pi has an internal memory of 512 MB which is expandable via SD Card Slot upto 4 GB. File formats supported are PDF, txt, .doc, EPUB, JPG, PNG, GIF and MP3.

“The idea of Pi has been with us for the past two-years and a lot of R&D effort has gone in the same. We are proud to have created India’s first-ever reading device. Pi should not be seen just as a device but has great socio-economic  ramifications, just imagine a doctor consulting his latest medical journal on the fly, or a lawyer looking at the latest case laws or even students having access to his text book in less than a 180 gm device. We can look at many such applications that have the potential to redefine how Indians view and look at content,” said Vishal Mehta, founder and CEO,

The Pi weighs approximately 180 gm and is less than 10 mm thick. Its storage capacity is up to 350 books with expandable capacity to store an additional 2000 books. It has a battery life of 4 days or 10000 refreshes.

Pi is available at for pre order booking at an introductory price of Rs. 9,999 and comes with a one year warranty.


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